Web Development Business Blogging Portfolio Corporate Sites

In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.

RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.

Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.

This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.

Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.

You Will Discover:

• Best practices for RSS usage
• The benefits of user generated content
• Why tagging matters for website owners
• How industry leaders are leveraging Web 2.0
• How social media can bump up your traffic and impressions

This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.

 

 Interview with Hershel Reese and Web 2.0 [37:12m]: Play Now | Play in Popup | Download

Filed under: Blogs Business Blogging Buzz Marketing online marketing Podcasts RSS Marketing Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Countrywide’s CreditDemystified.com Isn’t a Blog, or Is It?

Web development companies are increasingly recognizing the potential of WordPress as a content management system (CMS). CreditDemystified.com, an educational site developed for Countrywide Home Loans, illustrates how a corporate microsite can successfully be adapted to the blog platform.

The microsite, developed by Netconcepts, is designed to help visitors become credit savvy by providing simple answers to credit questions. Although the microsite’s platform is WordPress, CreditDemystified.com is far from a traditional blog.

Filed under: Business Blogging Learning Center News Releases | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in Chicago last month, in December 06. This 10 minute interview with Stephan and Lee Odden from TopRank discusses the credibility of Web 2.0 marketing tactics in the eyes of consumers.

Filed under: Business Blogging Press SEO social media Videos | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

With tens of millions of users (but probably not the purported 100 million), MySpace.com is a force to be reckoned with. Especially when you consider that MySpace apparently drives more traffic to online retailers than MSN Search, according to some recent Hitwise data.

But MySpace is hard for many of us adults to get our heads around. It just doesn’t seem logical: How does it hold the interest of so many young people with short attention spans, despite the fact that the design/usability is so atrocious, the Web page creation platform is so frustratingly restrictive, and it’s chock full of so many profiles that are obviously fake, spam, duplicated, or abandoned?

Filed under: Articles Business Blogging Buzz Marketing | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies

Speakers:
Amanda Watlington, Ph.D., APR, Searching for Profit
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, FeedBurner

Filed under: Business Blogging RSS Marketing Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

• a showcase for Web 2.0 ‘done right’
• site built upon web standards and accessibility
• easy for visitors to find and compare service providers based on referrals and recommendations from business people and past clients
• ranked search result based on peer reviews and user feedback

Filed under: Case Studies Web Development Web Marketing | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

“As you know it [the blog] started out very much as an experiment, but quickly proved itself and we now consider it an integral part of our content and comms strategy. And it will become increasingly important. From very early on it earned a better Google PR than our main site even…. the organic search traffic is growing along with the SERPs, and it definitely ranks better than the rest of our site for certain keywords.”

Filed under: Business Blogging SEO Testimonials | Email to a Friend | Printer-Friendly | No Comments »

Spread the word: